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Diversity Isn’t a Rainbow Coalition
The #OscarsSoWhite discussion once again put the topic of diversity front and center. The focus of the Oscars was on the nominations. However, as The Guardian pointed out, “it is not the Academy that...
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Twitter Algorithms, Facebook Reactions, & Snapchat Ghosts
It’s been a busy time for social media. Twitter is fundamentally shifting how people see tweets. Facebook wants you to like, love, laugh, be sad, or get mad. As for Snapchat? Brands are getting...
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Are You Telling Customers What They Need to Know?
Your marketing is awesome. Your website looks great. The descriptions are descriptive. The photos are top quality. The colors are realistic. And the e-commerce piece is working without a hitch, Your...
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I was updating an old article recently that had a wonderful line about Rolodex(es). I used to have two large ones filled with mostly business cards stapled onto index cards that contained the contact...
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Does Your Website Navigation Work for Your Customers?
Your website shouldn’t be a maze. The last thing you want to do is make your visitors work. Prospects shouldn’t get buried 3 clicks in. Nor should they have to rely on a site search bar to find the...
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The State of Corporate Messaging
We’ve talked before about invisible buyers, a term coined by my friend Tom Martin to describe the fact that people do a lot of online homework before they pick up a phone, email, or even send you a...
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PR and Marketing Are Finally Converging
The lines between PR and marketing are blurring. That’s one key takeaway from a recent report on the state of the communications profession.* The report, from the Annenberg School for Communication and...
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Is Game of Thrones Right for Your Brand?
Game of Thrones Day is becoming a thing. But should it? I loved the books. The music from the HBO show is phenomenal. But is Game of Thrones right for your brand? I’m a big proponent of brand...
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4 Ways to Identify & Attract Potential Customers
A new subscriber emailed me recently to say that his biggest challenge is identifying and contacting potential customers. He’s not alone. Most businesses struggle to identify and attract new customers...
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Influencer Marketing Isn’t About Numbers
Don’t buy friends. Please. Just don’t. If you’ve been reading this blog regularly, you know that I’m not a big fan of the influencer marketing hype. Because, what is an influencer anyway? And how much...
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